Video 1: Who is the Leader in Your Market?

In the first video of this workshop series, you'll discover:

  • 00:08 - Who is the leader in your market for the products and services you offer?
  • 00:26 - In every market there are leaders and followers.
  • 00:30 - Identifying the leaders.
  • 00:43 - Identifying followers.
  • 00:58 - How would your life be different if you were viewed as the leader in your market?
  • 01:22 - What if you could really lead and begin to dominate your market -- in a good way?
  • 01:58 - Leaders rarely end up leading by accident.
  • 02:04 - Which businesses have top of mind awareness?
  • 02:28 - The problem with being a follower, and why they're left fighting for scraps.
  • 02:44 - Here's a market you're already dominating.
  • 03:08 - Proof positive that market domination is not about control.
  • 03:19 - Defining Market Domination.
  • 03:52 - Who Market Domination is for.
  • 04:00 - Who Market Domination is not for.
  • 04:30 - Market Domination is an Inside Job.
  • 04:45 - It's about leadership.
  • 04:56 - How Market Domination makes selling easier.
  • 04:56 - How to avoid brute-force selling and hard core closing techniques.
  • 05:40 - Why so many professionals fail to create top of mind awareness and dominate their markets.
  • 05:56 - 3 situations that can cause real problems for your business or sales career.
  • 06:24 - The first problem you need to overcome to create awareness.
  • 06:38 - The world of sales and marketing has changed.
  • 06:38 - Why typical approaches like just "smilin' and dialin'" are no longer effective.
  • 07:00 - Time for a change.
  • 07:30 - Success and failure.
  • 07:42 - Why you don't have to be the pinnacle of performance to dominate.
  • 08:05- How do you become known in your market?
  • 08:08 - 3 Levels of Awareness.
  • 08:32 - Entry-Level Awareness.
  • 08:46 - Comfort-Level Awareness
  • 09:18 - Top-of-Mind Awareness
  • 09:30 - Those who succeed in creating top of mind awareness dominate, while those who don't, fight for the scraps.
  • 09:47 - 3 Action Steps you can take right now to start making progress.
  • 09:56 - Action Step 1.
  • 10:48 - The Gist of Entry-Level Awareness.
  • 10:57 - Action Step 2.
  • 12:20 - Action Step 3.
  • 13:02 - Deliver value in every interaction.
  • 13:40 - Why most people fail to dominate their market.
  • 13:50 - Dominating your market is not about control.
  • 14:14 - If you think you can't do it.
  • 14:31 - Let's get your feedback.

If you have questions about how to apply any of this to your specific situation, just enter them in the comment box, or schedule a complimentary strategy session using the link below.

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