Top of Mind Awareness Workshop Series
Lesson 1: Who is the Leader in Your Market?
In the first lesson of this workshop series, you'll discover:
- 00:08 - Who is the leader in your market for the products and services you offer?
- 00:26 - In every market there are leaders and followers.
- 00:30 - Identifying the leaders.
- 00:43 - Identifying followers.
- 00:58 - How would your life be different if you were viewed as the leader in your market?
- 01:22 - What if you could really lead and begin to dominate your market -- in a good way?
- 01:58 - Leaders rarely end up leading by accident.
- 02:04 - Which businesses have top of mind awareness?
- 02:28 - The problem with being a follower, and why they're left fighting for scraps.
- 02:44 - Here's a market you're already dominating.
- 03:08 - Proof positive that market domination is not about control.
- 03:19 - Defining Market Domination.
- 03:52 - Who Market Domination is for.
- 04:00 - Who Market Domination is not for.
- 04:30 - Market Domination is an Inside Job.
- 04:45 - It's about leadership.
- 04:56 - How Market Domination makes selling easier.
- 04:56 - How to avoid brute-force selling and hard core closing techniques.
- 05:40 - Why so many professionals fail to create top of mind awareness and dominate their markets.
- 05:56 - 3 situations that can cause real problems for your business or sales career.
- 06:24 - The first problem you need to overcome to create awareness.
- 06:38 - The world of sales and marketing has changed.
- 06:38 - Why typical approaches like just "smilin' and dialin'" are no longer effective.
- 07:00 - Time for a change.
- 07:30 - Success and failure.
- 07:42 - Why you don't have to be the pinnacle of performance to dominate.
- 08:05- How do you become known in your market?
- 08:08 - 3 Levels of Awareness.
- 08:32 - Entry-Level Awareness.
- 08:46 - Comfort-Level Awareness
- 09:18 - Top-of-Mind Awareness
- 09:30 - Those who succeed in creating top of mind awareness dominate, while those who don't, fight for the scraps.
- 09:47 - 3 Action Steps you can take right now to start making progress.
- 09:56 - Action Step 1.
- 10:48 - The Gist of Entry-Level Awareness.
- 10:57 - Action Step 2.
- 12:20 - Action Step 3.
- 13:02 - Deliver value in every interaction.
- 13:40 - Why most people fail to dominate their market.
- 13:50 - Dominating your market is not about control.
- 14:14 - If you think you can't do it.
- 14:31 - Let's get your feedback.
Please enter your questions or comments about creating top of mind awareness in the box below...
Great Video David, very helpful and educational information for my business.
I’m glad you found it helpful, Angela. If you have any questions, be sure to let me know. 🙂
Great video and appreciate the action items at the end. Exciting to see how the sales market is changing and to be able to adapt and dominate!
Thanks Josh, I’m glad you found it helpful! If you have any questions, please don’t hesitate to ask.
what a great video. cant wait to see the rest and to have the 1 on 1 session.
Love the new verbiage! Same concepts on many levels. New perspective As I am creating more sales training I love this approach
Glad you find it helpful, Lori. In Video 3 we’ll deliver a framework for making it happen.
Hi David. I am sitting here digesting the video presentation ( excellently done as always). and I have come away with questions about how to go about bringing value to prospects/clients on frequent basis? Aside from mentioning value on products and services, what would be some good processes of determining what brings value to a prospect or contact that hasn’t moved into the comfort level of knowing who you are yet? I realize that LinkedIn and company websites are great resources for intel, but how would one go about presenting immediate value to a stranger? Curious for your wisdom here David. Thank you.
It’s a big question, Stacy. But I know you recently registered for the Total Market Domination course, and fortunately, we have an entire module (Module 4) dedicated to this exact topic, so you will get tons of detail there.
The short version, however, is that we start by thinking in terms of what the prospect MIGHT actually want or need to happen. So, for example, if we’re targeting a marketing director, it’s likely he or she might want to create more awareness, stir up some buzz or reach people who could be their ideal clients. If we’re targeting an administrative assistant, they might want someone who can generate ideas for them, make product selection and ordering easier, and help them look good to their boss. From there, we test these ideas to see which messaging they respond to. Naturally, we’ll get into far more detail and address all your questions inside the course.
Great Video! On to the next!
David,
Thanks for information and the focus these videos will bring me. After losing a ton of business this will help replace the clients who have shuttered from this economic nightmare.
You’re welcome, Geoffrey. The focus of our work right now is on helping our clients to 1. Stay healthy and safe, 2. Minimize short term damage to their businesses and 3. Position themselves as the expert for the recovery.I’m glad this training has brought you focus and will help to replace clients who didn’t make it.
I look forward to finally being an expert in one field. I always thought it was a good thing to be thought of as the go to person because i know a little on various subjects in different areas of business and life.
As I look for growth, self improvment and business advancment i find myself taking the advice of some of the greats as I look to be thought of as an expert in my field. When I actually thought about who i would seek out and buy from with ease and confidence i decided i want to be a expert or specialist.
Thanks for the teaching
You’re welcome, Lisa. I’m glad you found it helpful.
Great INFORMATION!!! It has really motivated me and excited to see the second video.
Thank you!!
I’m glad you found it helpful, Lynne. If you have questions about anything we cover in these videos, please don’t hesitate to ask.
Great video David, I’m inspired and looking forward to video two.
By the way thank you again for taking the photo with me and my sister during the PPAI tradeshow.
I’m glad you find it helpful, Darlene. It was a pleasure meeting you and your sister in Las Vegas!
Great first video! How do you see the other two? I can’t find the links
The videos are normally released a day apart, or sooner if you watch all the way through. Check your email inbox for access to the next video.
Thank you for making this very inspiring video. I am looking forward to video 2
Inspiring…sometimes we forget why we entered this business. Market Domination is a priority and with the correct approach we can all achieve it . Thanks
Thanks for your input, Stewart. If we can help in any way, please be sure to let us know.
Thanks for the video, it’s really helpful to know on the position of work in business marketing. Thank you David!
You’re welcome, Winnie. I’m glad you found it helpful.
Thank you so much love it
Thanks Brenda. I hope to learn more about the market you want to dominate.
Great information! Even though it appears low-key, the video is packed with powerful insights and tips. Thank you.
Thanks Renee. I’m glad you found it helpful.
David, I must say this is pretty awesome! It was great meeting you today! I took lots of notes and will put them into action immediately! thank you for these videos and I can’t wait to delve into the next one! You’re the best! Thanks for thinking of me!
Melynda
Thanks for your feedback, Melynda. It was great meeting you, too! Glad you found Video 1 helpful. I’m confident your RELATABLE approach to people and business will help make Park Road Cafe a tremendous success!
David, you have inspired everyone to learn more. Me included even though I have been in the industry for close to 40 years. Can’t we have access to Video 2 and 3 today? Can’t wait to hear what you have to say further. Thanks again, Sharon
Montreal, Canada
For a 40 year industry vet? You bet! As you click through and complete each lesson, our system should recognize that and cue up the next one. Enjoy!
I think I can, I think I can. 🙂
Such a good foundation to start with. Thank you!
You’re welcome Jennifer. I’m SURE you can, I’m SURE you can!
Great video as always!
Thanks Gary, I’m glad you found it helpful!
This was a good video looking for number 2. Trying to do some planning for this year. Thank you David. Peggy
Thanks for your input, Peggy. Looking forward to your feedback after you’ve seen number 2!
This video was confirming that I’m on the right track. One thing, this old man needs to maybe looking at evolving in some areas!
Thanks David!
You’re welcome, Allen. FYI, I have a long-time client in his 90s going through this course. We’re working on things like digital lead magnets, communication sequencing and automating some of his marketing with sequential autoresponders. So it’s definitely possible to evolve when we’re determined to do so!
Hmm…munch food for thought. Will definitely need to watch again. Is this possible?
Yes, just use the controls at the bottom of the screen.
Thanks for the video David!
What is your favorite Entry Level awareness strategy?
You said e-mail and phone calls are not your favorite.
Thanks
You’re welcome, John. It depends on the market being targeted, but I like leading by creating value —- for example, this video series that you opted into. It’s designed to get attention, create awareness, deliver value and enhance positioning. Depending on the potential value of the prospect, I also like leading with direct mailing a gift, followed by intelligent follow-up, qualification, etc. But we explore all the primary methods of First Content with our clients inside our coaching program so they can use the methods best suited to their own personalities and approaches.
Thanks for the GREAT video. It has helped me make a decision that need to make. Thanks for sharing this valuable information.
You’re welcome, Mike. I’m glad you found it helpful. More to come!
Thanks David.
You’re welcome, John. I hope you find it helpful. If you have any questions for me on this topic, feel free to post them below.
Thanks!!!
You’re welcome Roberto. I hope this series is beneficial to you!
The lie we tell ourselves: “It’s a small town, everyone already knows our business…… ” is addressed by your beginnning statements… : We have been napping and now upon awakening, we wonder what happened to our business.. We fell asleep like the”Hare” and the tortoise has overtaken us! What great ways to help us create new methods of “Awareness.”
I’m glad you found it helpful, Diana. Thank you for your feedback. I look forward to your comments on Video Two!
As usual David very insightful. For many years now I have enjoyed your ability to provide a very professional , common sense approach for our industry…Thank you .
Thanks Jack, I’m glad you found it helpful!
David – A great video and advice.
The market can be as broad as a geographic or vertical industry but also a large corporate customer. Getting to be the go to supplier for a corporation with multiple offices and buyers requires all the strategy and tactics you describe for dominating the market. Very Helpful, THANKS!
You’re right, Steve. Fully penetrating large accounts and creating top of mind awareness with as many people as possible inside is a great way to grow your business. Thanks for your feedback. I’m glad you found the video helpful.
Enjoyed the video and looking forward to the next one in the series.
Thanks Russell. As I’m sure you know, this approach applies as much to your printing business as it does to the promotional side of things.
Great Video David, I like the simplicity you brought to the video and also liked that is was Free.
Thanks John, I’m glad you enjoyed it. Don’t forget, as a SmartEQP member, you get access to LOTS of content and training like this inside the password protected area of the membership site. If you haven’t been inside there recently, you might want to login and have a look!
Love the outlook from a different angle. Simple but so real and true.
Can’t wait for the next video.
Thanks Lillian. I’m glad you liked it. Simple is best! 🙂
Oh, Your the Best! Nice info great presentation, love this … i just cant get enough, thanks!
Thanks Peter. More to come soon!
Great video. Never really though to much about this. I still operate my Press-A-Print business, so I have been listening to you for quite a long time. Please keep up the good work.
Thanks for your feedback, Ed. You’re not alone! Most business owners and salespeople don’t really think about the fact that if they’re not leading (or dominating) their market, it means someone else is.
Super great video David! I like your series title, it really makes you think, I never considered “Domination” of market, but I would like more market share…This video is a nice free resource! I’m going to go through it again
Thanks Neil. I’m glad you found it helpful! This is designed to help business owners and salespeople who need to create awareness with their target markets to do exactly what you said… get more market share. When you do that effectively, you become recognized as the leader in your market and people think of you first. As this happens, you start to dominate in terms of respect, awareness, and impact. Please feel free to share this with anyone you think would benefit from it.
Enter your question or comment in the box below, or click here to schedule a complimentary strategy session.
Thank you , David, Such valuable and timely information , we needed to hear! Will be watching the whole series. We are taking your approach to heart. What we are doing is not working anymore..!!
Hi David, this is a great video full of valuable information, that is easy to forget if you don’t have a plan. Thank you! I am already a customer and will think of taking your market dominating program when I complete my current path
Sounds great, Barry. Many of the people who have joined our Total Market Domination course are existing clients. Let’s make sure you get a high ROI on your existing purchase first. I would love to see you on our Wall of Fame.
Very informative David. Tks for doing that for us. Paul sends
Thank you, Paul! I’m glad you found it helpful. Video two is up next!