What if your very best prospects, without prompting, thought of you first, the moment they were in need of the products and services you offer?

How to Create Top of Mind Awareness and Dominate Your Market

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Every Market Has Leaders Who Dominate and Followers Who Fight for the Scraps

From the Desk of Business Growth Expert David Blaise:

Attention Business Owners and Salespeople

What if your very best prospects, without prompting, thought of you or your business first, the moment they were in need of the products and services you offer?

How would it transform your life and your business, if you were able to create that level of top of mind awareness with the very best prospects in your target market?

If such a thing were possible, would you like to know how to do it?

If that sounds good to you, then I'd like to share the process with you and work with you to achieve it in your own business.

Since 1998, we've been working with business owners and salespeople to help them increase sales, improve profit margins, and grow their businesses.

Much of the work we've done to date has been teaching highly effective profit strategies that are either unknown or unpracticed by the majority of businesses.

Since so few people either know or practice them, we began referring to them as "Top Secrets," and our brand TopSecrets.com was born.

But the world of sales and marketing has changed. Increasingly, more and more business is going to fewer and fewer companies. Some are growing incredibly while others are disappearing.

The dominance of brands such as Amazon, Apple, Google, Walmart, and others have left many small businesses flailing, feeling completely overwhelmed and unable to compete.

This shift in the way business is conducted made me realize that there is one key aspect that's present with all the market leaders, that's largely absent with most businesses in general, and that key aspect is...

Top of Mind Awareness

In every market, leaders lead because the prospects for their products and services, think of them first before they consider any other options.

Want proof? Examine your own experience...

When you need to do an online search, do you say to yourself, "hmm, I wonder which search engine I should use today?"

Probably not. It's likely you use the one that you've already saved to your browser for exactly that purpose.

When you're ready to buy a new mobile phone, do you think, "wow, there are hundreds of options to choose from. I wonder which one I should get?" Or do you already know the one or two brands you might be wiling to consider?

When you need to buy a book, it's likely you'll either buy it from Amazon (because you like them) OR you'll buy it somewhere else because you don't like Amazon.

Either way, Amazon has top of mind awareness

That means it's likely they were at least considered for the purchase -- as opposed to all the other bookstores in the world that could never even be considered, because you didn't know they existed!

Right now. in your market, there are leaders and followers for the products and services you offer.

The Leaders have Top of Mind Awareness.
The Followers Don't Have a Prayer. Why?

Because a prospect can realize they need a product, and have the leader immediately leap to mind.

The prospect can then contact the leader, place an order and satisfy the need without any other company even knowing the business was available.

Poor suckers never stood a chance!

You know how frustrating it is when you lose an order that you thought you'd be getting? Well, guess what? That's just the tip of the iceberg!

Most of the business you lose was lost without you ever knowing it existed!

This happens every time that someone else manages to create top of mind awareness with your best, targeted prospects.

"You Don't Have a Selling Problem. You Have an Awareness Problem."

But here's the good news: When you begin to create that level of top of mind awareness, then you become the one who gets the sale before your competition ever knows it's available.

How do you think it will feel when the very best prospects in your target market start to buy from you before considering any other options or alternatives?

It'll feel pretty good, won't it?

Well, that's what Total Market Domination is all about.

Are you ready to create top of mind awareness and dominate your market?

Over the years, I've helped literally thousands of small business owners and salespeople to grow their sales and profits.

But when I first started out, I had absolutely no clue what I was doing.

Like most business owners, I had a skill. Mine was doing audio production, radio commercials, and messages on hold for small businesses. "Thank you for calling Joe's pizza. Please stay on the line. Someone will be with you in a moment."

How's that for a skill?

While I was reasonably good at creating commercials and messages on hold, I was terrible at creating awareness of that fact among the people who actually needed the service.

As a result, my first business limped along and eventually fizzled out.

That failure made me realize the importance of not just being good at what I did, but the importance of being able to make people aware of it, so they could actually buy from me.

After that, I became a bit of a maniac when it came to the idea of sales and marketing.

I read literally hundreds of books (no exaggeration.) I listened to hundreds of audio programs. I watched tons of video. But more importantly, I implemented what I learned.

I put it to the test.

I determined that much of it was completely worthless, and quite a bit was actually harmful to my results and relationships.

But I also discovered that tiny bits, here and there, were incredibly valuable and incredibly effective.

I used what I learned, to create a successful business in the promotional products industry.

We specialized in helping public television stations increase the amount of money they could bring in during their pledge drives. As a result of that, we became well known in that niche and began to dominate our market. Pretty soon, nearly every public television station in the United States was buying from us.

Because of the awareness we created in our niche, I was able to build up that business, sell it for cash in 1997, and focus on my next venture: a science fiction mail order catalog business.

At the time, the leader in that market was doing about a million and a half dollars in annual sales. I thought, "wow, if we could do a million and a half dollars in sales of science fiction collectibles, that would be awesome."

Our first year did $300,000. Our second year we did $1.6 million. Our third year we did $2.7 million and our fourth year we did just under $4 million dollars in catalog sales, creating top of mind awareness and dominating our little niche market.

In 2001, I began helping small businesses -- primarily in the print and promotions industry -- to grow their sales and profits using the methods that had worked for me in my various businesses.

I created a series of training products and coaching programs, focusing on the biggest obstacles that were holding businesses back.

The clients who took action on my recommendations started to see results. Word spread, and I became recognized as a leader in the training market for small business owners and salespeople. Since 2001, I've conducted live sales and marketing training at nearly every major industry trade show.

Between our newsletters, podcasts, packaged & digital training programs and live events, we've now helped thousands of small business owners and salespeople to increase their sales and their profits.

Today, my focus is on helping business owners and salespeople (like you!) to achieve the one common denominator, the single focus point that helps every business differentiate itself from the competition and get the business before their competition does.

This is the biggest elephant in the room. It's the missing link:
The fact that most businesses fail to dominate, because they don't leap to mind when a purchase is actually being considered!

As a result, they never have a chance at the business.

So at this point you may wonder, "can I really begin to achieve top of mind awareness with my target market even if I'm operating on a limited budget?

I'm happy to answer that question with a resounding "yes!" And here's why...

By clearly identifying the markets and submarkets you want to target. You can begin to create awareness immediately with exactly the high value prospects most likely to buy from you.

But before we go any further, I'd like you to hear from some established Top Secrets clients who have previously implemented some of the recommendations from my previous training programs.

Top Secrets Saved my 401K*

22 New Clients. It’s Fabulous.*

The ROI is Wonderful*

$117,000 in Gross Sales in a Little Over a Week and a Half*

Brian Kim

I really just want to say what a difference the Top Secrets Programs have made for my business and myself personally. Mr. David Blaise is the most influential, highly experienced, down to earth coach in the promotional products industry. I have yet to find another program out there where the basic foundations of building a promotional products business is so clearly explained and action oriented.
After completing his Getting Started and Customer Acquisition Programs, roughly 3 weeks later I was able to make a little over $117,000.00 in gross sales in a little over a week and a half period with 3 new clients. I also want to personally thank David Kilmer and Mary Frances for their excellent support and communication. I strongly recommend anyone to really make the effort to learn from Mr. David Blaise and his programs. You will not only save money, but your TIME as well. Your most important asset.

Brian Kim Hoopla Promo

Top Secrets Even Helps Get Santa’s Sales Off the Ground!

Ron Breach

Ron Breach of Silent Salesmen Promotions in Orange California has been a loyal Top Secrets client since May 2001. During the holiday season, he also appears as Santa Claus for many businesses and charitable organizations. Recently, Ron said that in addition to helping him with his promotional products business, “Thanks to Top Secrets, I’m even booking better Santa gigs!

Ron Breach Silent Salesman Promotions

I love sharing comments like that from my customers, because it demonstrates that we're serious about getting them results and helping them to grow their businesses.

I'm looking forward to working with a core group of clients on our Total Market Domination course.

If you've read this far, it's likely you're a business owner or salesperson who wants to grow their sales and profits.

You may have hit a plateau, or maybe you're struggling to reach critical mass: The point in your business at which it becomes self sustaining and highly profitable.

In either event, if there's business you know you're missing out on and you need to bring it in, this program will help you do it.

When you join Total Market Domination, you'll get access to the password protected areas of our members-only website. The course is broken up into 12 modules, which will be released over the first 12 weeks of the course. This will give you adequate time to follow along, and begin implementing real time if you decide to do that.

But you're not going to be bombarded with reams of paper or hours of endless droning videos (like I was when I first started learning this stuff!)

You won't have to be subjected to all the stuff that doesn't work, before you can get to the good stuff -- the stuff that actually works.

Instead, you'll be given a roadmap, an action plan, with very specific instructions on the actions you need to take to get the results you want from your business.

You'll have 24/7 access to be able to ask questions or request clarification on any of the training. And after the first 12 weeks are over, you'll continue to have access to go back over the material, ask your questions, and implement the recommendations at your own pace for an entire year.

I think you'll find your ability to review the material as often as you like, at your own convenience, to be simply priceless. You'll also get additional bonus material designed to address your specific needs and help accelerate your results.

Here's What You Get Inside

  • +

    Foundation

    Get grounded in the essentials of Total Market Domination

Start with a tour of the members area, then review the Total Market Domination Workshop series and Q & A videos.

  • Are you the leader in your market?
  • Why so many professionals fail to dominate
  • Solutions to the 12 Biggest Obstacles to Market Domination
  • Q & A Sessions

Foundation

  • 1

    The Mindset of Market Domination

    Transforming your thought process

Get grounded in the mindset of leadership, awareness creation, and market domination. As you begin to see the vision of what your business can actually become, you'll have a much better idea of where you're going, along with the actions that will help get you there.

  • Prepare to dominate
  • The Three Pillars
  • Your Plan for Market Domination
  • The TMD Live Training Session

Module 1

  • 2

    Choosing Your Initial Target Markets

    Identify your primary markets and submarkets

When you don't have the resources to be able to market to everyone, you have to be more selective about who you're going to target and who you're going to leave to your competition. When you do this correctly, you can begin to dominate your market almost immediately, even on a limited budget.

  • Choosing Your Initial Target Markets
  • Your Largest Manageable Submarket
  • Consider Your First Contact

Module 2

  • 3

    Select Your Targets

    Identify the people and business you plan to approach

Market Domination is not about approaching just anyone. It means interacting with other leaders, and that begins with identifying the high value targets you most need to reach and influence.

  • Identify Your Targets
  • Are Your Targets TMD-Worthy?
  • The Lure Model

Module 3

  • 4

    Craft Your Communication

    Master your messaging to dominate your market

Market leaders think, act and communicate differently than the rest of the population. As a result, your messaging is a critical part of the equation. In this module, we'll make sure you get that nailed.

  • Creating Value in Your Communication
  • The MVPs of Marketing & Sales
  • Entry-Level Awareness
  • Comfort-Level Awareness
  • Message to Market Match

Module 4

  • 5

    Initiate First Contact

    Create a great first impression with the leaders in your market

This is where the relationship begins, as you initiate simultaneous contact with the top buyers in your designated market. This is critical, because it sets the stage for every interaction going forward. We'll be sure to make your first contact stand out in a positive way.

  • Make a Splash
  • Leading with Cold-Calls, Networking & Referrals
  • Leading with Direct Mail or Social Media
  • Leading with Advertising
  • The Path

Module 5

  • 6

    Strategic Follow-Up & Qualification

    Perfect your strategic follow-up and qualification procedure

In many cases, sales are lost to sloppy, annoying, or inadequate followup. When you finally master strategic follow-up and qualification, this will not be you. Instead, you and your team will be pushing all the right buttons, at the right time, to achieve maximum impact.

  • The Prequalification Bridge
  • Strategic vs. Typical Follow-Up
  • Prospecting
  • The Five Levels of Qualification
  • Create Your LQP

Module 6

  • 7

    Master Segmentation Strategy

    Communicate with prospects based on their current situation

Different prospects are often in different stages of buying readiness. That means you can't speak to everyone the same way. By mastering your segmentation strategy, you'll say the right things to the right people at the right time to grow your business and close more sales.

  • A Fork in the Road
  • Sequencing
  • Prospecting
  • Requalify Constantly

Module 7

  • 8

    Maintain Visibility with Drip Campaigns

    Remain top of mind, even when you're not physically present.

If you've ever gone back to a prospect that you had previously contacted, and found out they purchased from someone else, you already understand the importance of remaining visible. Discover how to stay present and top of mind with prospects, even when you're not there.

  • Drip Campaigns Made Simple
  • Frequently Asked Questions

Module 8

  • 9

    Automate Lead Gen & Follow-Up

    Leverage technology. Engage people even as you sleep

If you want to build your business to scale, it can't depend entirely on you. You need to delegate, and very often it's best to delegate to technology, so you can engage people consistently even while you're off doing other things, including sleeping, eating, or going on vacation.

  • Getting Started with Lead Magnets
  • Creating Digital Lead Magnets
  • Using Sequential Autoresponders

Module 9

  • 10

    Close Like the Wind

    How to Seal the Deal

As you begin to dominate your market, closing sales becomes a lot easier, because people already know they want to do business with you. But you still have to be able to seal the deal. This module is about getting those you're in touch with to actually convert and place that order.

  • Getting Comfortable with Closing
  • Making Closing Unnecessary
  • The Marketing/Sales Disconnect
  • Closing Tactics

Module 10

  • 11

    Review Your Results

    Evaluate your past to plan your future

Reviewing your results is a lot like showering. It's not something you do just once. You have to repeat it -- ideally every day. By reviewing our results, we can evaluate the success of our previous efforts and use that data to determine the very best plan going forward.

  • Identify Pluses and Deltas
  • Evaluate Your Performance
  • Evaluate Your Results

Module 11

  • 12

    Identify Opportunity & Repeat

    Build on what you've learned to expand your reach

The primary purpose of each market domination initiative is to create top of mind awareness. But it's equally important to identify what worked, eliminate what didn't, and plan activities designed to expand our reach. As we do this, we gain more clients, build our reputation, and dominate more of the markets we target.

  • Welcome to Your Commencement
  • What's Next?

Module 12

Market domination is not a onetime event. It's a lifestyle. And I believe it's a lifestyle you are going to love.

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Remember, this is not about reading and studying until your eyes are blurry.

It's about following specific instructions that are designed to create a result for you. And these are the kinds of results that can dramatically increase the value of your business, because they leverage your ability to grow profitably, which increases the value to a potential buyer.

We're going to cover a lot of ground together over the first 12 weeks alone, but then you'll have the ability to double down on it again and again and again with three more 12 week cycles, meaning we can work together to grow your business for a full year.

Throughout that time, you can take advantage of as much or as little coaching as you need. But however you approach it, you'll come out the other side with the skill sets you need to create top of mind awareness and dominate the markets you target.

That's an important promise, but as far as I'm concerned, it's not quite enough.

See, I want to make sure this really works for you, which means we have to get way beyond the idea of just knowing stuff and we have to get deep into doing it.

So I'm going to help you with the tips, tricks, scripts, and bullet point templates you'll use to reach out to your designated market, authentically, and in your own words.

You'll be able to communicate exactly what differentiates you in the market, making you better and different than your competitors.

By now, I hope you recognize that I've put together a really incredible offer for you. But I thought long and hard about how I could make it even more valuable and I came up with not one, not two, but three amazing bonuses I'd like to tell you about.

Each one of these bonuses should easily be worth more to you than the entire cost of the program, and each one should allow you to bring more clients and more business in as a direct result of using the bonus.

Total Market Domination Live

1. TMD Live Event Recording

This is a recording of a live Total Market Domination session that David Blaise conducted for a group of business owners and salespeople in Chicago. It covers many of the essentials of the approach, (but of course not nearly as in depth as we will inside the course itself.)

In the overview presentation, you'll get a clear idea of how this approach is designed to work for you, and it will be live inside the portal for you as soon as you log in.

2. How to Dominate Social Media without Getting Hopelessly Lost or Losing your Marbles

Social media is where some of the very best sales careers go to die, because it's easy to get sucked into the world of other people, rather than doing what you should be doing on social media, which is sucking other people into your world.

In this bonus, you'll discover how to use social media to attract the best prospects and get them to express interest in you, rather than having you look desperate, chase them, and make them crazy.

Total Market Domination Live

Total Market Domination Live

3. One-on-One Strategy Session

This is a bonus that we really had to think long and hard about including. You see, we want to keep the cost of this program as affordable as possible, but we also realize that in order for you to get the very best results, we need to include it. So we're adding an exclusive, one-on-one strategy session in which you and TMD author David Blaise will get together on the phone or Skype and identify the most pressing issues you need to accomplish.

He'll take a look at what you're doing now, what's working well for you, and what needs help so that we can tailor the rest of the program toward meeting your specific needs. You'll cover a lot in your time together and it's likely the ideas will be flowing fast and furiously. So you'll also get a digital recording of the strategy session, which you can review as often as you want to help keep you on track and focused on achieving your goals.

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NOTE: Bonus #3 alone is easily a $1,495 value, and due to the time intensive nature of one-on-one coaching, this bonus has to be strictly limited and could disappear at any time. So if you have not already done so, I would encourage you to click below to register now.

If you add up the cost of just the three bonuses, you're looking at at least several thousand dollars worth of value. And of course, we're determined to make it worth far more than that to you over the course of this program.

Our plan is to offer this full-year, high-level course for a minimum of $2,997. But today you can save $1,000 and get access to the complete course, with all the bonuses, including the one-on-one coaching session for a total of just $1,997.

Remember, if you want to create the top of mind awareness necessary for you to be thought of first, when your very best prospects need the products and services you offer, then you have to begin to do things differently.

It's more than marketing. It's more than sales. It's a mindset that becomes a lifestyle -- one that creates tremendous value for you and your customers.

Think of how your life will be different when you are viewed as the leader in your market... when you leap to mind as the go-to person for the specific market you're targeting.

Go ahead and click the button below to join me for Total Market Domination. But please keep in mind, this is a very limited time offer, particularly at this price and with the one-on-one coaching bonus. So if you want to get in on that, be sure to register now. Because you  won't see this program offered again with all these bonuses at this reduced price.

If you do miss out this time, it's possible you will have another chance at some point in the future. But I can guarantee it will not come with this combination of bonuses at this reduced price point.

So if you're ready to start dominating your market in a good way, then it's time to click the order button below and register now for Total Market Domination.

Don't forget, when you register now you'll get instant access to the recording of the live session I did in Chicago, the three (3) Q & A sessions, the ability to immediately ask your own questions. AND we'll be in touch to schedule your bonus one-on-one strategy session.

If you're still not sure this is right for you, be sure to check out:

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Your 100% Money Back Guarantee

If you’re not completely convinced that Total Market Domination is for you, then just say maybe! We’ll give you a full 30 days to put it to the test. Access all the material for Modules One through Four. Begin implementing the recommendations immediately. Ask whatever questions you have and I will be happy to answer them for you. Decide for yourself, see if the program is the right fit for you. You’re the sole judge and jury. If you determine that it’s not for you, for whatever reason, just let us know and we will quickly refund your money, no hassles and no hard feelings.

One last thing... I am not a market domination magician. Over a period of nearly 20 years of hard trial and error, I was able to create, modify, and adapt the systems and processes that will allow you to create the top of mind awareness you need with exactly the people you want to reach.

Since then, I have continued to work on it, refine it, add to it, and perfect it.

The result is a system, a process, a series of steps that can be applied very successfully over and over again. So if you're ready to create that top of mind awareness and start dominating your chosen market, then your next step is to click the order button below and get registered for Total Market Domination.

Now is your time.

It's your turn to step up and make your move.

There has never been a better time to do this, but you have to act now. Registration at this special pricing is closing soon.

So enroll in Total Market Domination now and say yes to being viewed as the leader in your market -- the go-to person for the products and services you offer -- the person who leaps to mind when demand is greatest for your products and services!

It's time to stop fighting for the scraps and start dominating. Click the link below and I'll see you inside.

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