Total Market Domination
Free Workshop Series

Total Market Domination
Workshop Video 1

Total Market Domination
Workshop Video 2

Total Market Domination
Workshop Video 3

Total Market Domination
Workshop Video 4

Workshop Video 1

Who is the Leader in Your Market?

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In the first video of this workshop series, you'll discover:

  • 00:08 - Who is the leader in your market for the products and services you offer?
  • 00:26 - In every market there are leaders and followers.
  • 00:30 - Identifying the leaders.
  • 00:43 - Identifying followers.
  • 00:58 - How would your life be different if you were viewed as the leader in your market?
  • 01:22 - What if you could really lead and begin to dominate your market -- in a good way?
  • 01:58 - Leaders rarely end up leading by accident.
  • 02:04 - Which businesses have top of mind awareness?
  • 02:28 - The problem with being a follower, and why they're left fighting for scraps.
  • 02:44 - Here's a market you're already dominating.
  • 03:08 - Proof positive that market domination is not about control.
  • 03:19 - Defining Market Domination.
  • 03:52 - Who Market Domination is for.
  • 04:00 - Who Market Domination is not for.
  • 04:30 - Market Domination is an Inside Job.
  • 04:45 - It's about leadership.
  • 04:56 - How Market Domination makes selling easier.
  • 04:56 - How to avoid brute-force selling and hard core closing techniques.
  • 05:40 - Why so many professionals fail to create top of mind awareness and dominate their markets.
  • 05:56 - 3 situations that can cause real problems for your business or sales career.
  • 06:24 - The first problem you need to overcome to create awareness.
  • 06:38 - The world of sales and marketing has changed.
  • 06:38 - Why typical approaches like just "smilin' and dialin'" are no longer effective.
  • 07:00 - Time for a change.
  • 07:30 - Success and failure.
  • 07:42 - Why you don't have to be the pinnacle of performance to dominate.
  • 08:05- How do you become known in your market?
  • 08:08 - 3 Levels of Awareness.
  • 08:32 - Entry-Level Awareness.
  • 08:46 - Comfort-Level Awareness
  • 09:18 - Top-of-Mind Awareness
  • 09:30 - Those who succeed in creating top of mind awareness dominate, while those who don't, fight for the scraps.
  • 09:47 - 3 Action Steps you can take right now to start making progress.
  • 09:56 - Action Step 1.
  • 10:48 - The Gist of Entry-Level Awareness.
  • 10:57 - Action Step 2.
  • 12:20 - Action Step 3.
  • 13:02 - Deliver value in every interaction.
  • 13:40 - Why most people fail to dominate their market.
  • 13:50 - Dominating your market is not about control.
  • 14:14 - If you think you can't do it.
  • 14:31 - Let's get your feedback.

Please enter your questions or comments about top of mind awareness and dominating your market in the box below...

18 responses to “TMD Workshop Video 1: Who is Leading in Your Market?”

    • Thank you , David, Such valuable and timely information , we needed to hear! Will be watching the whole series. We are taking your approach to heart. What we are doing is not working anymore..!!

  1. Super great video David! I like your series title, it really makes you think, I never considered “Domination” of market, but I would like more market share…This video is a nice free resource! I’m going to go through it again

    • Thanks Neil. I’m glad you found it helpful! This is designed to help any business owner or salesperson, not just those in the promo industry. Please feel free to share it with anyone you think would benefit from it.

  2. Great video. Never really though to much about this. I still operate my Press-A-Print business, so I have been listening to you for quite a long time. Please keep up the good work.

    • Thanks for your feedback, Ed. You’re not alone! Most business owners and salespeople don’t really think about the fact that if they’re not leading (or dominating) their market, it means someone else is.

    • Thanks John, I’m glad you enjoyed it. Don’t forget, as an AIM SmartEQP member, you get access to LOTS of content and training like this inside the password protected area of the membership site. If you haven’t been inside there recently, you might want to login and have a look!

  3. David – A great video and advice.
    The market can be as broad as a geographic or vertical industry but also a large corporate customer. Getting to be the go to supplier for a corporation with multiple offices and buyers requires all the strategy and tactics you describe for dominating the market. Very Helpful, THANKS!

    • You’re right, Steve. Fully penetrating large accounts and creating top of mind awareness with as many people as possible inside is a great way to grow your business. Thanks for your feedback. I’m glad you found the video helpful.

  4. As usual David very insightful. For many years now I have enjoyed your ability to provide a very professional , common sense approach for our industry…Thank you .

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