How to Lower Customer Acquisition Cost and Improve Conversions
What's your customer acquisition cost? I've been accused of being a bit of a maniac when it comes to lead tracking and making sure that we know where everything is
Category
B2B Sales Success
How to Monetize Your Sales Pipeline and Close More Sales
To monetize your sales pipeline, you need to fill it, prioritize it and tackle it. This whole idea of knowing what to do and not doing it, is rampant. It
How to Increase Sales, Profit, Cash Flow, and Personal Income
To increase sales, profit, cash flow, and personal income, understand that money is always flowing in one direction or another. In a business, it needs to flow in from the
Uncover Customer Needs and Sell More Effectively
Knowing how to uncover customer needs is critical. Essentially, Maslow's hierarchy of needs implies that when one need is satisfied, another one is likely to pop up. Once I've got
How to Overcome Call Reluctance: Make First Contact Easier
I would say the number one thing that helped me to overcome call reluctance is when I realized the people who are likely to yell or scream or be angry
Turning Your Million-Dollar Ideas into Cash
Million-dollar ideas don’t always create million-dollar results. Only focused implementation can do that. I remember the day that I got a phone call from a client who said, "Hey, we
Are You Afraid of Being a Pest in Sales?
Jay: I'm not lying when I tell you that I struggle with this idea that I'm being a pest in sales. So I think it'll help my sales, I think
How to Get Better Sales Leads (without Burning Time or Wasting Money)
Want to get better sales leads? It starts with tracking what works. David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will discuss the topic
Grow the Value of Your Business: Make it Worth More
To grow the value of your business, consider this. If your business burns down, you've got whatever... desks, furniture and things like that. That stuff's all insured. You should be