Many businesses spend a ton of money trying to recruit new salespeople, but they spend little to nothing to help train and support the ones they have. David: Hi and welcome
In sports, MVP stands for most valuable player. In marketing and sales, the letters stand for Message, Vehicles and People. These three components are arguably the most valuable things you
In the past you've said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? David: Hi and welcome to the
You talk a lot about market domination, is that just for effect or are you serious about it? David: Hi and welcome to the podcast today. I am joined once again
Many businesses can start out and plod along for years without making any serious inroads in their marketing. But those who want to grow more quickly, need to take a
A lot of sales training focuses on the idea of maintaining control of the sales process: Directing attention, leading the conversation, deferring questions about price until the end. Essentially it's
It would be great if we were able to close every prospect we ever targeted, but that's just ridiculously unrealistic. So how many prospects should we have in our pipeline?
Everyone knows that it's generally easier to sell to your existing customer base than it is to sell to new clients. Still many salespeople and business owners focus a lot
Most value-based businesses hate the idea of price-cutters -- those who go into a market, offering a low price (often for an inferior product,) while pretending it's all the same.