Paupers Selling Promos
Most people starting out in our industry have no experience selling promotional products. That's understandable. Maybe they had previous experience selling other services like print or embroidery, or maybe they
Category
B2B Sales Success
Are You Being Paid Enough?
In our last episode, we discussed the fact that you can only really build and sustain a profit-focused business if you are consistently creating exceptional value for your customers. But
The High Value/Profit-Focused Business
Recently I was explaining to our Inner Circle and AIM SmartEQP members about how to maximize their revenue within the 3 areas of customer contact, and more specifically, within the
Why Account Penetration Should be Mandatory
We got some good feedback last week in our discussion about account penetration. In it, I provided a simple framework for using referrals to spread yourself throughout a large organization
The Problem with Under-Promise/Over-Deliver
Everyone knows that if you over-promise and under-deliver, it kills your credibility with clients. But what about the reverse? What if you under-promise and over-deliver -- giving them more than
The Intent Behind Your Sales Message
In our last episode, we discussed the fact that there are more ways to reach people now, than ever before. As a result, we're all bombarded and it's harder to
Prospects Not Responding? Do This…
One of the biggest issues that sales professionals are dealing with these days is the inability to get prospects to respond. "People aren't answering their phones, people aren't responding to
Is Anyone Training Your Salespeople?
In our last episode, we talked about the fact that in sales, there are times when making more calls can actually do you more harm than good. Particularly, when we're
A RADD Approach to Getting Things Done
If you ever have trouble getting things done, here's a RADD approach to making it happen. And with this approach, actually doing it is the final option. This week, I'm