Arguing with Reality in Business
Arguing with reality in business is a huge waste of time. If you've got clients who are in that head space where they're sort of scared, they're not quite sure
Category
Creating awareness
Don’t Be Invisible to Your Target Market
Don't be invisible to your target market. Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantages of social
Making Sales and Building Brands
Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is
Making Prospects and Clients Comfortable with You
There are steps involved with making prospects and clients comfortable with you. You can't go from, "I have no idea who you are," to "I'm completely comfortable with you and
5 Elements of a Compelling Marketing Voice
Most marketing messages and business communications are bland, directionless, and dull as dishwater. They lack a clear marketing voice. If you're sending out emails that don't get a response or leaving
Are You Invisible to Your Target Market?
Are you invisible to your target market? Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantages of social
Ruling Your Territory to Grow Your Business
It's not like, well, there's just one method for ruling your territory. But the one thing that is critical to all of it, is identifying your area. Identifying your territory.
Marketing & Selling are Not Like Begging
It's the holiday season and this week I stopped by my local Walmart to pick up a few things. As I walked in I noticed a Salvation Army volunteer standing
Program Clients to Choose You
Can you really program clients to choose you? How many of the people in your market, who need the products and services you offer, can you pre-program to go directly