Marketing & Selling are Not Like Begging
It's the holiday season and this week I stopped by my local Walmart to pick up a few things. As I walked in I noticed a Salvation Army volunteer standing
Category
Creating awareness
Program Clients to Choose You
Can you really program clients to choose you? How many of the people in your market, who need the products and services you offer, can you pre-program to go directly
Important Prospects You Need to Reach
Quick question for you today: What if there were prospects in your market whose attention you absolutely HAD to get, in order to make your business as successful as it
What Are You Telling the Market about Yourself?
What are you currently telling the market about what you do and how you do it? Do you talk about service? Do you talk about professionalism? Do you talk about
Speed of Implementation Determines Success
Each year I go to industry trade shows, and whether in-person or virtual, I find some people who have achieved extraordinary results since our last meeting, while others seem stuck
Is Your Business Invisible to Customers?
Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may be great at what
The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but that group is only ever a small part of the entire market. So how do we get
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact. We need to be able to reach out to people lots of times, in lots of different ways and keep