The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but that group is only ever a small part of the entire market. So how do we get
Category
Creating awareness
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Don’t Be a Pest: Mastering Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact. We need to be able to reach out to people lots of times, in lots of different ways and keep
Generating Leads Online
Over the course of our recent podcast series, we've been discussing pandemic and post pandemic selling skills. We've discussed things like Facebook, social media, LinkedIn, YouTube, video, teleconferencing, and today
What Are You Telling the Market about Yourself?
What are you currently telling the market about what you do and how you do it? Do you talk about service? Do you talk about professionalism? Do you talk about
Speed of Implementation
Each year I go to industry trade shows and I find some people who have achieved extraordinary results since our last meeting, while others seem stuck and haven't moved at
Entrepreneurial Invisibility
Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may be great at what
Programming Clients to Choose You
How many of the people in your market, who need the products and services you offer, are pre-programmed to go directly to you, without considering any other options? Or perhaps
12 Obstacles to Creating Top of Mind Awareness and Dominating Your Market
Today, I'd like to share with you the audio of a presentation I did on the twelve obstacles to creating top of mind awareness and dominating your market. This is
Who is the Leader in Your Market? Is it You?
Hi and welcome to the podcast, this week I'd like to share the audio of a presentation I did recently on the topic of how to be the leader in