Why Clients Shop Your Ideas — and How to Fix It
It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get
Category
Creating value
Stop Undercharging: Get Paid What You’re Worth
Want to stop undercharging and get paid what you're worth? In our last episode, we talked about the dangerous disconnect between effort and results. How being busy isn’t the same
Staying in Touch Without Being a Pest in Sales
Staying in touch with prospects is required, and creating value in your communication is certainly something that will keep you from being a pest in sales. Because if what you're
Creating Value in Your Communication
Most people don't consider the idea of creating value in their communication. So if you're doing this, obviously, you're not telling your customer "well, I'm here to create value in