How to Penetrate Large Accounts
Recently, a long-time client asked me a question about penetrating large accounts. He was talking about how they're currently working with one location, trying to penetrate a second and then realizing
Category
Market Domination
Is Your Business Invisible to Customers?
Is your business invisible? Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may
3 Pillars to Creating Top of Mind Awareness
In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer. Today, we'll
Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
Are You Clear on Your Basic Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients,
The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Creating a Customer
David: Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that?
The MVPS of Marketing and Sales™
In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™, the letters MVP stand for Message, Vehicles and People. These three components are arguably the