Creating Customer Loyalty
Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until
Category
Prospecting
Making Prospects Comfortable Enough to Buy from You
Last week, we talked about the entry-level awareness that's required before you can start selling to anyone. This week, we'll kick it up a notch. Let's discuss the type of
Creating Awareness: Do Your Best Prospects Know You’re Alive?
If there's one ability necessary to begin creating an environment in which the people best suited to doing business with you have an opportunity to do so, it's not bonding,
Important Prospects You Need to Reach
Quick question for you today: What if there were prospects in your market whose attention you absolutely HAD to get, in order to make your business as successful as it
Get an Oar in the Water
Very often in business we know just where we want to go. We know just what we need to do. We have the tools, resources, supplies and know-how. But if
Are You Predictable in Business?
When I say the word "predictable." How does it make you feel? Is it a positive term or a negative term? Today I'd like to ask you a question about predictability,
Worst Prospect Ever
If you've been in business for any length of time, you've run into your share of poor quality prospects. But who comes to mind when you think of your worst
Prospecting is Not Cold Calling
Prospecting is not cold calling, and prospecting is not selling. When you realize that these are different functions, it allows you to treat them as such. Cold calling may be one
Where Do You Go to Get Clients?
Where do you go to get clients? Do you get them online? Do you rely on your local BNI group? Do you prospect through your local Chamber of Commerce? Do