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Strategy

Time for a Shift
Action taking
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Is It Time for a Shift in Your Business?

Time for a shift in your business? There was a period of time when getting print and promotional product clients was a lot easier. People loved and appreciated your work. They

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A Step-by-Step Approach to the Sales Process
B2B Sales Success
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A Step-by-Step Approach to the Sales Process

When we discuss a step-by-step approach to the sales process, we're taking a scientific approach, which most people don't do. They just keep going out there and getting in front

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Reimagininig the Essentials of Marketing & Sales
B2B Sales Success
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Reimagining the Essentials of Marketing & Sales

Reimagining the essentials is different for everyone. And I hear both sides of that from people. I hear people who are like, ” oh yeah, you know, I’ve been doing

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Stop Following the Followers
B2B Sales Success
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Stop Following the Followers

If you're just copying what everyone else is doing, and 80 percent of the market is doing that, you're just going to be seen as part of that group. So

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Qualified prospects only
Lead qualification
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Focus on Qualified Prospects Only

Dealing with qualified prospects only is the best. Try to get rid of some people as early on in the process as you possibly can. If you found out that

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Your Internal Monologue
B2B Sales Success
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Your Internal Monologue: How to Take Control

Your internal monologue is critical. The worst thing we can do is delegating our internal monologue to someone else. Let alone someone we might not know, like, or trust. David: Hi,

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Ready to Expand Your Market?
B2B Sales Success
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Ready to Expand Your Market?

A lot of people just think broadly in terms of expanding their market, without asking themselves a really important question, which is why? Why do you need to expand your

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Making Sales & Building Brands
B2B Sales Success
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Making Sales and Building Brands

Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is

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The Power of Strategic Networking
B2B Sales Success
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The Power of Strategic Networking

With strategic networking, you can make some initial decisions about who you think you'd like to target. Then it's a matter of saying, "okay, where do these people congregate?" Identifying

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