Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
Are You Clear on Your Basic Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients,
Getting to Decision-Makers to Increase Sales
If you've ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we'll talk about how to
The Difference Between Product Buyers and Solution Buyers
It's great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get
Selling & Earning More in Less Time
We all have the same 24 hours in a day. It's fixed. It's inflexible, so earning more in less time is less about managing time, and more about managing ourselves. David:
How to Attract Larger Clients
Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up. So, in this episode we'll tackle
Creating a Customer
David: Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that?
Getting Clients via Social Media
Talk of social media in sales is all the rage and everyone is frantically trying to crack the code of how to get clients. But is social media really all
Requalifying Your Clients: The Five Levels of Qualification
Everyone knows that it's far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their