This morning I heard the song “Don’t Fear the Reaper” by Blue Oyster Cult in my Pandora mix, and it reminded me of a famous Saturday Night Live sketch, where Christopher Walken’s character, Bruce Dickinson, insists the song “needs more cowbell.” And it made me think about all the business owners and salespeople who are looking for that one thing, that little boost, that little something extra. Yes, I’m talking about those who need a little more cowbell in their businesses. (To hear my rather poor Christopher Walken impression, play the audio below.)

Many business owners and salespeople feel like there’s something missing in their marketing or sales process. They’re in search of that one thing… the perfect marketing vehicle, the perfect funnel, the perfect sales pitch, the single missing ingredient that will make all the difference.

So what’s your cowbell?

What do you need more of in your business? More time for prospecting? More qualified prospects? More productive salespeople? Maybe you feel like you need all of the above.

But for most businesses, the answer is much simpler. They need more of the qualified prospects in their market to know who they are and know what they do so they can make an intelligent, informed decision about whether or not to do business with them.

All the other things they think they need — more time, more prospects, more pitches, more salespeople — are all symptomatic of the real problem. Not enough of their qualified prospects know they exist. They need more cowbell! And that can very often be cured with a simple, focused, strategic approach that doesn’t have to be ridiculously expensive, and doesn’t require a huge team of highly trained people to implement it.

Recently, I’ve been working with the participants in our Total Market Domination course to help them create the necessary levels of awareness among exactly their target markets to get the results they’re looking for. From the mindset, to the prospects themselves, the communication, the contact, qualification, segmentation, drip campaigns, automated lead generation & follow-up, closing skills, evaluation, identifying prime opportunities and solidifying their processes.

All of this is important, but none of it is rocket science.

However, most people’s attention spans are so short, their attention is so spread out, their efforts so unfocused, that they’re not able to implement it.

The reason our approach works so well, is that it eliminates the time-consuming and unproductive tasks that waste hours, and produce no results, while isolating the most important and effective tasks that make all the difference and focusing them, like a laser beam, to create the desired result.

So if you know something is missing in your business. If you’ve been thinking, “It doesn’t work for me. I gotta have more cowbell!”, then give us a call toll-free at 1-800-494-2721 or visit us online at We’ve set aside some time in the next 48 hours or so to speak with you personally, to help you get really clear on who you need to reach, how you’re currently reaching them and what you have to do better and differently to create the result you want.

So give us a call and say, “Guess what? I got a fever. And the only prescription is more cowbell!” We’ll take the time to walk you through the process and let you know if we can help. So give us a call or visit us online at That’s

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