Building Trust in Sales is Critical
I mean, you have a podcast called Building Trust in Sales, you say, "yeah, be trustworthy." That's pretty obvious. But it's also necessary. It's necessary to be that, and to
Crafting Your Customer Experience
What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Because we
Why Some Exceptional Performers Can’t Get Enough Customers
Over the years, I have met some exceptional performers who still struggle to get enough customers. It's not a function of who they are as people. It's also not a reflection
Making Sales and Building Brands
Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is
Creating Persuasive Communication
When we think in terms of creating persuasive communication, it's really important to consider the flow. What is the flow of the communication? In what order are you asking these
Turning Leads into Loyal Customers
When I think in terms of turning leads into loyal customers, what is that first contact? And I know we've talked about that in a number of podcasts. And then
The Power of Strategic Networking
With strategic networking, you can make some initial decisions about who you think you'd like to target. Then it's a matter of saying, "okay, where do these people congregate?" Identifying
Business Growth vs. Maintenance
There are a lot of people who aren't quite sure where they are with the whole business growth thing vs. just maintenance. Some people are content where they are. And
The Incredible Cost of Untrained Salespeople
There are so many situations where inadequate product knowledge, damaged reputation, and inefficient or poorly executed sales processes come from having untrained salespeople. David: Hi, and welcome to the podcast. In