Getting Clients Through Social Media
Discussions of social media are all the rage these days and everyone is frantically trying to crack the code of how to get clients, but is social media really all that...
Category
Communication
The Five Levels of Qualification
Everyone knows that it’s far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their...
Intelligent Repetition of Contact
Success in sales is dependent upon intelligent repetition of contact. We need to be able to reach out to people lots of times, in lots of different ways and keep them engaged...
The Most Valuable Players of Marketing and Sales
In sports, MVP stands for most valuable player. In marketing and sales, the letters stand for different things, but they are still arguably the most valuable things you can...
How to Think, Act & Communicate Like a Leader
In the past you’ve said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? David: Hi...
How Customer Service Can Save Retail
Last week, I gave you an example of how customer service is killing retail. Today, I thought I’d give you an example of the exact opposite. How good customer service can...
How Customer Service is Killing Sales
I had an experience this weekend that gave me a clear example of how customer service is killing sales — especially retail! And how any business can learn from this...
How Much Follow-Up is Too Much?
How often should I follow up with prospects and clients? It’s a question I get a lot, and as attention spans have shortened over the years, my thoughts on this subject...
Get the Hard “No”
Sometimes in sales we like to hold out hope that just because someone hasn’t said “no” to us, they’ll eventually turn into a “yes.” And...
Are We There Yet?
We’ve been talking a lot lately about different levels of awareness, from the entry-level awareness necessary to let someone know we exist, to the comfort-level...