Helping Clients Feel Less Isolated
Social distancing has caused many people to feel isolated. This likely applies as much to you as it does to your clients. So what can we do to help our
Category
Communication
Pandemic and Post-Pandemic Selling Skills #2
In our last podcast, we began a discussion on pandemic and post pandemic selling skills because the skills that got you to this point will probably not be enough to
What Are You Telling the Market about Yourself?
What are you currently telling the market about what you do and how you do it? Do you talk about service? Do you talk about professionalism? Do you talk about
Don’t Take Rejection Personally
When you're trying to sell something, people will often say no. They'll tell you they don't need it, don't want it, can't use it. And by the way, "why are
Helping Clients to Make a Decision
Indecision is deadly to sales. People think they want to buy something, but they're not sure what. Or they know what they want to buy, but they can't decide on
Debunking the Myth that Buyers are Liars
There's a phrase that's been popularized in sales which says "buyers are liars." It refers to those who say they want one thing but end up buying another. I've never
Is Your Social Media Too “Salesy?”
As social media has evolved, so have the ways that people seek to get business. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be
Entrepreneurial Invisibility
Many businesses and professional practices struggle, not because they aren't good at their chosen profession, but because they're essentially invisible to their target market. They may be great at what
Don’t Blame the Delivery Mechanism
Social media doesn't work. Cold calling doesn't work. Print ads don't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
Are You Clear on Your Messaging?
Until you get crystal clear on your basic messaging, who you serve and how you serve them, you'll find yourself attracting either no clients at all or the wrong clients,