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Communication

Selling Beyond Features & Benefits
B2B Sales Success
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Selling Beyond Features and Benefits

When we talk about selling beyond features and benefits, we did sort of discuss the idea of trying to elicit some emotions from people. try to find out what they

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First Contact
B2B Sales Success
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Initiating First Contact with a New Prospect

I think just the idea of initiating first contact versus cold call is a lot more exciting. It's a lot less intimidating in most cases. I started using that phrase

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Is Custojmer Service Dead?
B2B Sales Success
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Is Customer Service Dead?

Technology can either help customer service a whole lot, or it can harm it a whole lot, depending on how it's used. It's like a weapon. You can use a

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Reactivate Your Client Base
B2B Sales Success
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Reactivating Your Client Base

Reactivating your client base is easier when you create a community. This is overlooked by a lot of business people. If you're interested in keeping your clients engaged and interacting,

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Alternatives to Cold Calling
B2B Sales Success
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Alternatives to Cold Calling

When we’re looking for alternatives to cold calling, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot

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Reimagining the Essentials
B2B Sales Success
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Reimagining the Essentials of Sales and Marketing

David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It's so good to

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Getting to Customer Loyalty
Communication
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Creating Customer Loyalty

Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until

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Four Levels of Content
Communication
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The Four Levels of Content

Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of

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Growing Client Base Proactively
B2B Sales Success
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Growing Your Client Base Proactively

When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do

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