Reimagining the Essentials of Sales and Marketing
David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It's so good to
Category
Communication
Creating Customer Loyalty in the Mind of the Client
Creating customer loyalty? "Oh yes. I'm all about building relationships." Until I sell you something and then I'm off doing the next thing, and I forget about you completely, until
The Four Levels of Content
Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of
Growing Your Client Base Proactively
When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do
How to Get It All Done (Without Doing More)
We get a lot of comments and questions from people asking "how can I get it all done?" There seems to be so much that has to be completed on
Persistence in Sales Can Be Deadly
Persistence in sales can be a valuable trait, but only when we're doing the right things. When we're doing the wrong things, persistence can be harmful, detrimental or even deadly. One afternoon
Create a Positive Buying Experience
I had a buying experience or two recently that left me feeling frustrated, annoyed and kind of sad. It was frustrating that people could be so blasé about business. And
How to Be Confident in Sales
Some salespeople in our industry are very good at what they do, but they don't get to do enough of it. They don't get to sell as much as they
Leading Prospects Off of Social Media
As a professional in our industry, you probably differentiate between your online and offline activities. You may further differentiate between your personal online activities and your business online activities. Or