How to Lower Customer Acquisition Cost and Improve Conversions
What's your customer acquisition cost? I've been accused of being a bit of a maniac when it comes to lead tracking and making sure that we know where everything is
Category
Customer acquisition
Getting to Your Ideal Prospects
Getting to your ideal prospects involves identifying what our ideal prospect looks like in terms of the type of customer we’re looking for, the type of industry they’re in, the
Don’t Be Invisible to Your Target Market
Don't be invisible to your target market. Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantages of social
Why Some Exceptional Performers Can’t Get Enough Customers
Over the years, I have met some exceptional performers who still struggle to get enough customers. It's not a function of who they are as people. It's also not a reflection
4 Simplest Ways to Multiply Your Sales
Ready to multiply your sales in the simplest way possible? In a recent podcast, I was talking about a client of ours who multiplied her gross sales from $250,000 to
Scary Issues for Business Owners & Salespeople
Scary issues for business owners and salespeople often boil down to what you're trying to do versus what you're actually able to do. Those gaps are really the things that
How to Handle Indecisive Prospects
When we think about how to handle indecisive prospects, we each have to recognize our own tolerance for pain. How long am I willing to chase? How long am I
Are You Invisible to Your Target Market?
Are you invisible to your target market? Do they even know you're alive? This goes back to the idea of money versus time. Because one of the advantages of social
What Does it Cost to Get a New Customer?
You have to know what it costs to get a new customer. I've been accused of being a bit of a maniac when it comes to lead tracking and making