Selling Beyond Features and Benefits
When we talk about selling beyond features and benefits, we did sort of discuss the idea of trying to elicit some emotions from people. try to find out what they
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Selling solutions
Ask Top Secrets
Have a question about growing sales and profits in your promotional products business? While we may not be able to answer every question personally, we will post the best questions
The Difference Between Product Buyers and Solution Buyers
The difference between product buyers and solution buyers. Which trade shows are offering Top Secrets training in early 2007? Ready to Grow Your Sales & Profits? If so, check out the
How to Make Excellent Targeted Product Recommendations
How do you make excellent, targeted product recommendations when a client comes to you asking for promotional products that are new and different? What should you recommend? In this
Do I Really Need to Make Three Sales Instead of One?
Some people say you need to make three sales instead of one in every sales encounter. You need to sell yourself, your company and your product. But is that really