Building Relationships & Generating Profit with Matt Eysoldt
If you're recommending bad products at high prices, and you're trying to gouge people? Well, that's evil. Right? So don't do that. But other than that, if you are providing actual
Category
Selling value
The 4 Quadrants of Promo Sales: The Four Mores
The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you're just focusing on one thing -- bringing in more clients --
Why Selling Cheap is a Very Bad Idea
It can be tempting to give in when a client beats us up over price. However, selling cheap is rarely a good idea for you or for your client. Here's why... Did
The Wrong Way to Do Customer Service
In today's podcast, I recall a memorable shopping experience which reminded me there is a right and wrong way to do customer service. It provides a clear example of how
Selling More to Your Existing Clients
Everyone knows it's generally easier selling more to your existing clients than it is to sell to new customers. Still, many salespeople and business owners focus a lot of attention
Dealing With Price-Cutters in the Current Economy
Most value-based businesses hate the idea of price-cutters -- those who go into a market, offering a low price (often for an inferior product,) while pretending it's all the same.
The High Value/Profit-Focused Business
Recently I was explaining to our Inner Circle and SmartEQP™ members about how to maximize their revenue within the 3 areas of customer contact, and more specifically, within the 9
How Do You Communicate Your Value Prop?
Your value prop is an important part of your business identity. It's probably pretty likely that your very best clients know what you do. But how do you communicate that crucial
Giving Clients What They Want
It's time to start sharpening our focus in terms of our client's own biggest, most serious desires, and giving clients what they want. Here are a few of the takeaway