In today's podcast, I recall a memorable shopping experience which reminded me there is a right and wrong way to do customer service. It provides a clear example of how
Everyone knows that it's generally easier to sell to your existing customer base than it is to sell to new clients. Still many salespeople and business owners focus a lot
Most value-based businesses hate the idea of price-cutters -- those who go into a market, offering a low price (often for an inferior product,) while pretending it's all the same.