Social Media in Business: Conversations Over Clicks
A lot of people think the goal is to get likes and engagement, but when it comes to using social media in business, conversations and conversions are the metrics that
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Social media
How to Get Results from Social Media
We get results from social media when we're able to identify the result that we're looking to get, and identify the messaging that we need to create to be able
Getting Results from Social Media
We get results from social media when we're able to identify the result that we're looking to get, and identify the messaging that we need to create to be able
The Best Use of Social Media in Business: Metrics that Matter
A lot of people think the goal is to get likes and engagement, but when it comes to the best use of social media in business, conversations and conversions are
The Four Levels of Content
Today I'd like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of
The Disconnect Between Social Media & Your Sales Funnel
There is a huge disconnect in business today -- one that wastes enormous amounts of time and causes salespeople and business owners to miss out on enormous opportunities. While it's
Leading Prospects Off of Social Media
As a professional in our industry, you probably differentiate between your online and offline activities. You may further differentiate between your personal online activities and your business online activities. Or
Is Your Social Media Too “Salesy?”
As social media has evolved, so have the ways that people are selling. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be on the
Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame