Why Clients Don’t Buy & the Solution That Addresses Them All
There are reasons people buy from you, and reasons they don't buy from you. Today I'd share a presentation I put together for my clients in the print and promotional products
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The MVPs of Marketing & Sales
Making Sales and Building Brands
Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is
Broke Experts: Excellent Performers, Struggling to Pay Bills
Over the years, I have met and talked to many broke experts. People who are exceptional at what they do, but struggling to pay bills because they can't get enough
Don’t Blame Social Media for Poor Results
Social media doesn't work. Cold calling doesn't work. Print advertising doesn't work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame
The MVPS of Marketing and Sales™
In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™, the letters MVP stand for Message, Vehicles and People. These three components are arguably the