One of the real benefits of ChatGPT to grow sales for our clients is being able to utilize that technology to create something that will get you to be able to attract clients rather than having to chase them down yourself.
David: Hi and welcome to the podcast. In today’s episode, co host Jay McFarland and I will be discussing using ChatGPT to grow your sales. Welcome back, Jay.
Jay: Hey David, I’m really excited about this topic today. You know, I figured ChatGPT and AI is either going to help with your sales or it’s going to become self aware and try to destroy us all. Hopefully it’s Just the first one.
David: Yeah, I agree. I don’t know if we talked about this in a previous podcast, but whenever I’m using ChatGPT, I always make sure to say please and thank you. And the reason for that is I figure when the AI comes to take over and destroy all the humans, maybe they’ll kill me last.
I don’t know if that’ll work like that, but that’s my thinking.
Jay: Well, very important, but I’m blown away by this technology. We’ve talked before about not having to reinvent the wheel. I think that that’s what is available here.
When you can ask a computer to do something and it recognizes what you’re asking it to do and then it goes out and it, accesses all of this information that has been downloaded over time.
It’s a mind boggling tool, but once again, if you don’t know how to use it, if you don’t know what its potential is, then it’s not going to be of any value to you.
David: Agreed. And one of the things that I noticed in the early stages, if you just start playing around with it, you type things in and you’re like, wow, this is like magic.
And then as you start to use it and ask it questions, particularly when you’re looking to maybe flesh out an idea or something like that, you’ve got a basic concept and you want to use it to help flesh out an idea. For me, that’s when I really started to see its limitations in the sense that it can only provide you information that it has.
It can only provide you with information that it’s either seen somewhere before or that it’s found on the web. However, it identified that information. And so what I’ve noticed is that when you’re trying to dive into something, if you’ve got an idea, that’s relatively unique, something that you’re thinking about that you’d like to flesh out, you can go to ChatGPT and start asking it questions about that.
And it’ll give you some stuff that’s helpful, but. I’ve never found it able to give an actual breakthrough. I still think a lot at this particular point in time. It seems to me that the breakthroughs still have to come from us. And then if we talk to ChatGPT about some sort of concept that we’re developing, I’m sure it’ll start picking up on it and then it may start disseminating it again.
But I think that’s one of the limitations. And so when we think in terms of using it to grow sales, My view is that it’s a great starting point when you’re just looking at a blank screen and a blinking cursor and saying, okay, where do I get started with this? I think that it’s a great starting point.
And even when you start asking it questions and it comes back with responses, a lot of the responses that it comes back with, you might have to dig deep until you find something else that’s worth asking it about.
So in the early stages, I think we tend to view it like we’re going to ask it a question, it’s going to give us the answer and we’re all set. In reality, I have not found it to work that way, unless you really don’t have a clear idea of what you were looking to begin with.
Because basically I believe that if you think that ChatGPT is doing a better job of creating content than you do, then you probably want to work on your own skills in terms of coming up with ideas, because I have found that some of it is sort of recycled content.
Jay: Yeah, I’ve had that very same experience. I think it’s a great tool. Like if you have an idea and you want to see how prevalent it is, you can ask, an artificial intelligence like ChatGPT and see what’s already out there.
Cause like you said, it’s aggregated all of this information. And I love it for writer’s block and writer’s block isn’t just for writers, it’s for you and your advertising and your marketing.
If you don’t know where to start, oftentimes that’s a perfect way to start because it will fill in some blanks, even if it provides you something that you don’t like, that oftentimes is enough.
You know, I had a boss that, I knew that all I had to do was put something in his hands and then he would know immediately if he liked it or not and be able to fill in those blanks.
But if you asked him to just come up with it on his own from the very beginning, he wouldn’t be able to do that. So oftentimes it’s just something to get rolling and the juices flowing.
David: Yeah, recently I’ve actually been using it for the show notes for our podcast. And so what I’ll do is take the actual transcript of our podcast and feed it in there and say, “please provide show notes.” And it will very often come up with some really good things.
It’ll come up with some great bullet points. It’ll come up with some things when we post the video on YouTube. I’ll ask it to come up with keyword optimized description for YouTube and it’ll do that. And also the list of the keywords that it’s optimizing for. And that’s been very helpful.
So when we’re using it like that, it can be great, but it still requires us to go through it and look at it because there are still going to be situations where it’ll come back with something and I’ll think, oh, well, it missed this. I feel like this point is more important than maybe what it came up with.
But that’s also very subjective, right? We each have an idea of what we’re looking to try to do when we’re trying to communicate in a podcast or in anything that we’re putting together.
Anytime we’re putting anything out to people, we have a really clear idea of what we’re looking to communicate. Maybe we’re not communicating it well enough that ChatGPT can pick up on it and say, “Oh yeah, this is where you were going. Here’s where I think you were going.”
So in that sense, it’s like getting an objective sort of third party opinion. But it definitely requires probing. It requires the prompts. And there are some people who really focus on that. There are people who are really good at creating prompts so that you can ask the same question, but in a completely different way where you’re telling it, I want you to view this from the standpoint of a seasoned direct marketer with years of experience in getting response, and have an answer from that perspective, because the answers you get that way are going to be a lot different than if you just ask it to answer the question.
Jay: Yeah, I would say that, you know, with you uploading entire show transcripts, I think my concern about that is eventually, ChatGPT’s going to be your co host instead of me. We’re heading down that path.
David: Might just be your co host instead of me. I mean, it could go either way, Jay, but no, I think it’s interesting because part of what we need to do as well is to sort of train it to our own voices.
And so one of the things I’ve done there is if I want it to sound more like me, I’ll submit something that I’ve written myself, whether it’s a previous synopsis of a podcast and say, “please follow this format and try to write it in this voice.” And I will generally get better results.
So if you want to be able to shorten the curve, if you want to be able to save yourself a lot of time, I think there are a lot of great ways to do it with ChatGPT, particularly as we’re talking about if you’re starting out by getting something, starting with something rather than starting with nothing. That’s very helpful.
If you can start to talk to it about the kind of voice that you want it to write in or create in, that’s very helpful. And in this situation, in sales, we could be talking about different approaches to your sales pitch, what it is that you’re saying to people, what it is that might be missing.
So if you were to say, okay, I’m going to record my next sales presentation and you were to do that and then take your part of what you said, and how you set it, and feed that text into ChatGPT and ask it, what am I missing? What could I have done better? What should I have said differently?
It’s going to have recommendations. And they may be good, they may be bad, but the most important aspect of it is that it will give you some things that you can look at and say, “Oh yeah, there’s something I haven’t thought of.”
So I personally believe the biggest advantage to it right now is that it will allow us to clarify our thinking in a way that will make what we say and what we wish we would have said more in tune, right?
It’ll allow us to actually say what we want to say the first time rather than looking back later and saying, Oh, I wish I would have done that differently.
Jay: Hmm, great points. It’s very interesting to me that we have this great tool that’s been introduced to us. But still, if you’re not willing to put in the time and effort to hone it, to train it. We’re still back to garbage in, garbage out, right?
And so, just like any other tool, if you want to use it properly, it’s going to take time and effort to get there. I do think right away, just getting those prompts sometimes is enough to get your gears churning and so it’s like having a sounding board, you know, somebody you can just talk to.
I hate to say it that way and just bounce some ideas off and you’ll get some feedback instantly.
David: Yeah, and when you ask it something and it comes back with a response that’s not quite what you’re looking for, a lot of times what I’ll do is I’ll say, “please rewrite that with” then whatever the changes that I want to have made.
Please rewrite this in a way that sounds more exciting or something like that. Please rewrite this. In a way that is more in tune with the sample text I sent you earlier. And it’ll go back and do it.
It never says, “well, I just did that,” which can happen when you’re working with humans. Very often that happens. It’s like when you’re getting directions from your phone, you make a wrong turn. It doesn’t say you made the wrong turn, right? It just recalculates and tells you where to go from there. So I find that very helpful.
From that standpoint, it can be more helpful sometimes than when you are interacting with humans who may have less tolerance for the way that we process information ourselves.
Jay: Yeah, you know, I’ve met a lot of people who’ve not really tried these services because they feel like it’s such incredible technology, they get that technology paralysis and what’s so nice about this technology is you just talk to it.
You just ask questions. You just give it commands. If it can produce something you like, then great. If not, you know, you tried at least.
David: Yeah, you ask it to do something and it says, certainly. It’s like, who else says that to you?
Jay: Yeah, absolutely. Well, how do people find out more, Dave?
David: Well you can go to TopSecrets.com/call, schedule a call with myself or my team. We would be happy to show you what we’re doing right now to help our clients utilize AI, specifically ChatGPT, to create content that allows them to attract clients. We refer to it as lures, things that you can actually offer to prospects to get them to come to you instead of the other way around.
That’s been one of the real benefits that we’ve found to it with our own clients is being able to utilize that technology to create something that will get you to be able to attract clients rather than having to chase them down yourself. And again, the one final tip. Say please and thank you so they kill you last.
Jay: Or they make you a slave and not kill you at all, which, I don’t know if that’s a benefit or not. David, as always, great information and it’s a pleasure talking to you.
David: Thanks, Jay.
Bonus: When I asked ChatGPT the top 10 ways it can help salespeople sell more, here’s what it said:
“ChatGPT can be a valuable tool for salespeople looking to enhance their sales efforts and sell more effectively. Here are the top 10 ways ChatGPT can assist salespeople in boosting their sales:
- Lead Generation: ChatGPT can help generate leads by providing targeted lists of potential customers based on specific criteria such as industry, location, or company size.
- Email Outreach: It can assist in drafting personalized and engaging email outreach messages, increasing response rates and conversion rates.
- Content Creation: ChatGPT can generate high-quality blog posts, articles, or social media content that can attract and engage prospects.
- Sales Scripts: It can create effective sales scripts, ensuring consistency in communication and helping salespeople convey their value proposition clearly.
- Competitor Analysis: ChatGPT can gather and analyze data on competitors, helping salespeople understand their strengths and weaknesses to position their products or services effectively.
- Market Research: It can automate market research, providing insights into market trends, customer preferences, and emerging opportunities.
- Objection Handling: ChatGPT can help salespeople prepare responses to common objections, enabling them to address objections confidently during sales conversations.
- Customer Relationship Management (CRM): It can assist in updating and maintaining CRM records, ensuring that customer information is accurate and up to date.
- Follow-up Reminders: ChatGPT can set reminders for follow-up actions, helping salespeople nurture leads and build stronger relationships over time.
- Sales Presentations: It can assist in creating compelling sales presentations and proposals, making it easier to convey value and close deals.
These are just a few ways in which ChatGPT can support sales efforts. Its ability to automate tasks, provide valuable insights, and assist with communication can significantly improve a salesperson’s productivity and effectiveness. However, it’s important to use ChatGPT as a complementary tool alongside human expertise and judgment.”
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