Members of our Total Market Domination course focus on initiating contact with markets worth dominating — this means reaching the specific people in their markets who are likely to spend the most money with them. It’s not about dominating everyone in a market, because many don’t have two nickels to rub together. Instead, it’s about totally dominating the segment of the market where all the money is… where all the value is.
Markets Worth Dominating: An Overview
One of the biggest complaints I hear from people who are not members of our Total Market Domination course is that they just think it’s impossible to dominate a market. They think it will cost too much or take too long, or that it just isn’t possible at all, and so they dismiss it.
Well naturally, this is music to the ears of those of us who already know, without a doubt, that market domination is not just a possibility, it’s a necessity. Because if you’re not dominating your market, it means that someone else is. Or that someone else could. And that “someone else” would much rather that you just continue to think it’s impossible and not take any action at all to change it.
The truth is that maybe 2% to a maximum of 10% of ANY market even considers the idea of leading or dominating. Most are content to just be in business… do the day-to-day… and just exist.
Well maybe they’re not content, but they’re also not motivated enough to change their behavior.
So they tread water, paddling around in circles, in a blissful state of unawareness and business as usual. They fail to take any of the actions necessary to lead or dominate, because they don’t think of it, and even if they did, they wouldn’t know what actions to take.
That’s why it’s only ever a choice few who actually do the work and dominate their markets.
Market Domination doesn’t mean you’re targeting everyone.
In fact, far from it. Many market segments are unworthy of domination. One of the skills I teach my clients is identifying markets that ARE worthy.
Much of the world mistakenly targets unpleasant, unmotivated, low value, low karma, non-buyers — the people you don’t want anyway. Deadbeats! Why do they do that? Because they don’t know there’s a better way.
That’s why members of our Total Market Domination course target the specific people in their markets who are likely to spend the most money with them. They focus on dominating the segments of the market where the money lives. Because that’s where the value of the market resides and it’s the only segment worth dominating.
Want to Know More about Markets Worth Dominating?
If what I’m saying makes sense to you, and if you’d like me to help you accomplish it, then you should register now to check out my web presentation Programming Clients to Choose You, and schedule a complimentary strategy session where we can talk about your plan for market domination. Go to topsecrets.com/choose.
If you’re tired of flat or declining sales and losing business to your competitors, be sure to check out my latest web presentation entitled Programming Clients to Choose You. Who are your very best prospects currently programmed to buy from? Is it you? Or someone else? If you want it to be you, visit topsecrets.com/choose and register for the free presentation now. That’s topsecrets.com/choose.
Whenever you’re ready… here are the five primary ways we help promotional product distributors:
- Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help.
- Need Clients Now? If you’re already grounded in the essentials of promotional product sales and just need to get clients now, click here.
- Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry.
- Time to Hire Salespeople? If you want to grow your promo sales by hiring others, click here.
- Ready to Dominate Your Market? If you’re serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.