The Trouble with Targeting in Business
The trouble with targeting in business is that a lot of people don't do it well. It reminds me of that line from one of the Godfather movies where Michael
Category
Targeting
What Makes Us Different from Our Competitors?
When we think in terms of what makes us different from our competitors, a lot of it should be addressing who is our ideal target market? And it's largely going
It’s Good to Have a Plan — with Tracie Domino
There’s things we forget. And it’s good to have a plan. It’s good to be reminded of very key things that are specific, even to this industry, and just knowing
Your Biggest Business Decision
There are many decisions you will need to make when building your business. But your biggest business decision is often how you plan to grow your sales and profits. Today,
How to Dominate Your Market
Ready to Dominate Your Market? Read or listen to the blog/podcast below, then enter your questions in the box at the bottom of this page. Visit any city in the world
Worst Prospect Ever
If you've been in business for any length of time, you've run into your share of poor quality prospects. But who comes to mind when you think of your worst
Markets Worth Dominating
Members of our Total Market Domination course focus on initiating contact with markets worth dominating -- this means reaching the specific people in their markets who are likely to spend
Which Market Do You Want to Dominate?
Many people don't think it's possible to dominate their market, because they've never clearly identified exactly which market, businesses or individuals they need to reach. In our last episode we explained
Where Do You Go to Get Clients?
Where do you go to get clients? Do you get them online? Do you rely on your local BNI group? Do you prospect through your local Chamber of Commerce? Do