Jim Rohn once said, “Don’t let your learning lead to knowledge, let your learning lead to action.” This week, I’ve been conducting live training sessions at the PPAI Expo in Las Vegas, with the goal of delivering ideas and action steps specifically designed to turn learning into action. The attendees inspire me.
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Hi and welcome to the podcast, if you’ve listened to many previous episodes, you probably already know that I’m not a huge fan of learning for the sake of learning. So Jim Rohn’s quote about letting learning lead to action really resonates with me.
Yesterday, I conducted two different sessions. The first was called The Three Tier Profit System, where we explored Twelve Focus Activities, meaning twelve very specific things attendees can focus on, to maximize revenue pre-sale, sale and post-sale.
The second session was a bit too ambitious for some. It was a 90 minute workshop on our Total Market Domination training. And I noticed something interesting during that session. Some people are not cut out for the “work” part of a workshop. We did a few exercises that required some thought. Thinking through aspects of the business like which markets attendees wanted to dominate, and which sections of the market they would begin with. We talked about the difference between direct contact methods, like cold-calling and networking vs. what I call “The Lure Method” which is designed to get prospects to reach out to you. And while everyone really seems to love the idea, power and appeal of having clients come to them, instead of having to go out and chase their clients, not everyone is willing to take even the simplest actions necessary to make it happen. So when it came time to put pen to paper and start mapping out their own plan of action, a few people bailed. It happens in training sessions but it happens even more frequently in life, and in business. And that is actually great news for those who are willing to stay focused and remain in the game long enough to learn what to do, and to do it.
Some people are natural born starters. They’re great at coming up with ideas and initiating things. They’re often seen as visionaries and big picture thinkers.
Some people are natural born finishers. They have the focus and ability to see a project through to completion. They tend to possess great attention to detail, AND the self-discipline necessary to stick with things, even when they’re no longer fun.
I’m definitely more of a natural born starter, myself. So one of the things I’ve had to work on over the years, and I do mean work, is forcing myself to develop some of the focus and skills of the natural born finishers. While it still doesn’t come naturally to me, I’m now able to do it. And I saw quite a bit of that happening in the room yesterday. I saw some visionary entrepreneurs, business owners and salespeople, struggling with some of what I was proposing. I could see they wanted the result, but maybe they weren’t sure they could do it, or they weren’t sure it would work, or maybe they just weren’t sure it would work for them. But then I saw something really inspiring. I saw the push through that, remain focused, and stay in the zone.
I have enormous respect for that.
If you’re serious about growing your sales and profits, and if you’d like my help doing that, then you should definitely schedule a time to talk with myself or a member of my team. We’ll take the time to help you identify which markets you’re interested in dominating, who you need to reach and how you need to reach them. If we think we can help you, we’ll tell you that, if we think we can’t, we’ll tell you that, too. So if you’re a doer, who is determined to create the results you want in your life and your business, go to topsecrets.com/call and schedule a time to talk. That’s topsecrets.com/call
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