The Real Problem

It’s a crazy time… In my work helping business owners and salespeople to grow sales and profits, I’ve recently been hearing things like:

  • “I’m afraid of losing business”
  • “I’m afraid my clients won’t buy”
  • “I’m afraid that prospects won’t be receptive to me”
  • “I’m afraid I’ll have trouble paying my bills,” or
  • “I’m afraid I’ll go broke!”

So people are afraid of a lot of things right now. But that’s not the real problem.

The REAL problem is not what could happen. The real problem is when you don’t know what to do to fix it!

With all the craziness happening right now related to the Coronavirus scare, a lot of business owners and salespeople are feeling a sense of panic.

But as I just mentioned, the real problem is not the things that are happening, or might happen. The real problem is when they don’t know what to do to fix it.

Think about it. Occasionally we all lose business, people cancel orders, a client doesn’t buy or a group of prospects are not receptive. That happens all the time, it happens every day in business, regardless of what’s going on in the economy.

When it happens in the ordinary course of business, it’s frustrating, but we shake it off and continue to move forward. We may be annoyed, but we’re usually not terrified. It’s because we know what to do… continue to move forward.

The difference right now, is that MORE people are cancelling orders, losing business, not buying and not being receptive. So the problem is real. But unlike normal times, the response… the “what to do about it” isn’t as obvious.

Do we pretend it’s not happening and engage in business as usual? Do we put on a happy face and pretend everything is great? Do we avoid marketing ourselves, because we’re afraid of being seen as insensitive for trying to conduct business during a difficult time? Do we attempt to profiteer and gouge the market when people are desperate? Or do we lay low, hunker down and just wait for it to all blow over?

I’m not sure how you’re currently answering these questions, but my answers, in order are no, no, no, no and no.

Situations like this require a smarter, more focused approach.

Prospecting right now is less about “what can I sell you,” and more about “how can I help?”

Right now, I’m working with our Inner Circle, SmartEQP and Total Market Domination clients to help them 1.) Stay healthy and well, 2.) Minimize short term disruption to their business and 3.) Position themselves as the market leader, right now, while many of their competitors are too afraid to move. I believe this is absolutely critical if you want your business to survive, thrive and be seen as the leader, the “go-to” person, both short term and long-term as things improve.

So if you’re already a client, log into our our web portal, hop onto our clients-only Facebook group, participate in our Mastermind and Discussion Groups and let’s get to it!

If you’re not a client, but if you’re also not content with the idea of waiting around to see how things play out, then go to topsecrets.com/economy and get instant access to my free training Ten Action Steps to Grow Your Promotional Products Sales Regardless of the Economy. That’s topsecrets.com/economy.

Or give us a call, toll-free at 1-800-494-2721 Extension 108. We’re around, we’re alive, (we’re socially distancing and we’re working virtually,) but you can still talk to us, and we will absolutely do everything we can to help you moving again.

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