Success in promotional products sales begins with targeting the right prospects and clients. For my money, that means the people and industries with the best capacity to buy.
So which industries historically spend the most money on promotional products?
They’re listed below… but please take note: not every business within each of these industries will be a good prospect for you. There are good and bad prospects within each industry.
Your goal is to find the leaders. Those who understand and appreciate the value of promotional products… or at least those who are willing to become educated about that value.
For more details on effective prospecting, reference Top Secrets of Multi-Million Dollar Producers.
Top Secrets of Promotional Products Sales
2. Business Services (B2B)
6. Construction: Building Trades, Building Supplies
7. Higher Education
8. Food & Beverage
9. Non-Profit/Not-For-Profit Organizations
11. Education K-12
15. Energy, Utilities, Waste Treatment
16. Recreation/Team Sports
20. Oil & Gas
23. Real Estate
24. Personal Services (B2C)
25. Media & Publishing
28. Learning & Development
This list ranks the top purchasers of promotional products according to the 2020 U.S. Distributors’ Promotional Products Sales report prepared by Michaela Mora at relevantinsights.com for PPAI.